It is almost funny how many business owners ignore SEO (Search Engine Optimization). There are two kinds of businesses, one has a web site, and the other doesn’t. It’s a shame that a business owner makes the investment of paying for a professionally developed web site, but he ignores SEO.

People think that having a web site is what it take to succeed online. Having a web site without traffic is just another expensive project you should have avoided. To draw a 20th century analogy, a web site without traffic is like a shopping mall without foot traffic. You would never lease space from a mall without doors, right? If consumers can’t make their way to your door, you might as well close your shop.

Don’t overestimate the importance of having a web site. A web site without traffic is such a bad ide, it should be illegal.