Unfortunately, returns and refunds are part of online business too. The key is to have a clear policy posted on your website. Don’t hide it from your customers. The more visible it is, the easier it is for your customers to understand your policies. Encourage your customers to read your return policy.

The most important aspect of dealing with returns is to not to take them personally. It is just a part of business. Dissatisfied customers, if handled right, can become your best customers. To create a quick and efficient system, encourage you customers to contact you through e-mail. Explain to your customers that handling returns through your website simplifies the process.

Simplify the return process. If you create a return process that is complex, slow, or inconvenient you will alienate an already unsatisfied customer. A pleasant return transaction builds trust. You may lose the original sale, but you might gain a loyal

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