Traditional media advertising can be a great compliment to your online advertising efforts. You can drive significant amount of traffic to your site through print advertising. Because it is so expensive constantly, monitor its effectiveness. Your online business can succeed without traditional media, but don’t write it off as an option.

  Always include your Web address in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information accessory to your print ads. Refer readers to your website and let it close the sale for you. You have a limited space in print advertising, so use it to drive traffic to your site. Once in your site you will have an opportunity to provide detailed information about the benefits of your product.

This entry was posted on Monday, September 17th, 2007 at 6:49 pm and is filed under Internet Business, Starting a Business, Business Help, Marketing Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.