Trade organizations connect the movers and shakers of industry. They maintain a list of members that is usually available online. The websites are a great resource for learning about the industry. You can read about the latest industry trends through reports and articles. Association board members know the key players, trade events, and concerns affecting the industry. Introduce yourself and use them as a resource.

            Their primary goal is to match up buyers and sellers. So how do you find the right trade organization?

Check out these resources for help in locating the proper channels:

• The Marketing Resource Center marketingsourcedotcom/associations
• Encyclopedia of Associations by Thomson Gale galegroupdotcom
• National Trade and Professional Associations of the United States Columbia Books Inc Publishers

Before you purchase any of the above directories, be sure to check for a copy at your local library.

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